SWADESH DHARSHAN SCHEME - GOVERNMENT SCHEME

News: Beypore boat to figure in project report for Swadesh Darshan project

 

What's in the news?

       The Kerala Tourism department is likely to highlight Beypore ‘Uru’, the wooden dhows handcrafted by artisans and carpenters, and the water sports there in the detailed project report (DPR) to be submitted to the Centre for the Swadesh Darshan 2.0 project.

 

Key takeaways:

       Beypore and Kumarakom are the only two tourism destinations from Kerala to be included in the second phase of the project.

       Beypore was reportedly included in the project considering its historic importance as a port town, its global fame for the Uru and the beautiful seashore, which could boost its tourism sector in a big way.

       The scheme is envisioned to synergise with other schemes like Swachh Bharat Abhiyan, Skill India, and Make in India with the idea of positioning the tourism sector as a major engine for job creation, the driving force for economic growth, building synergy with various sectors to enable tourism to realize its potential.

 

Swadesh Darshan 2.0:

Features:

       The Government recently revamped the scheme as Swadesh Darshan 2.0 (SD2.0) to develop sustainable and responsible destinations with a tourist and destination centric approach.

       The scheme has been revamped with the mantra of “vocal for local” aimed at targeting domestic tourists.

 

Selected states:

       Fifteen states are part of the first phase which include Madhya Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh, and Maharashtra.

       Two destinations have been identified from each of the 15 states.

       Some of the prominent places identified are Jhansi and Prayagraj in Uttar Pradesh, Gwalior, Chitrakoot and Khajuraho in Madhya Pradesh and Ajanta and Ellora in Maharashtra.

       The initiative is being taken as part of the first phase of the ‘Swadesh Darshan 2’ which will be kicked off from January.

 

Funding:

       The Swadesh Darshan scheme is 100% centrally funded (i.e. Central Sector Scheme).

 

Significance of Swadesh Darshan 2:

       The revamped scheme would be launched which seeks to enhance the contribution of tourism to local economies.

       It aims to create jobs including self-employment for local communities, to enhance the skills of local youth in tourism and hospitality, to increase private sector investment in tourism and hospitality and to preserve and enhance local cultural and natural resources.

       The scheme made the state government as well as the local government as stakeholders.

       The destination division as adventure tourism, beach tourism, wellness tourism, Eco-tourism and several other categories would help segregate the tourists as per their preference.

 

Go back to basics:

Tourism and Indian Economy:

       According to the Ministry, domestic tourist visits in 2021 were around 677 million and in 2022 (data available till date) is 572 million.

       According to the third Tourism Satellite Account for 2017-18, 2018-19, and 2019-20, the contribution of tourism to the employment of the country is 14.78%, 14.87 % and 15.34 % respectively.

       The total jobs generated by tourism are 72.69 million (2017-18), 75.85 million (2018-19) and 79.86 million (2019-20).  

 

Swadesh Darshan Scheme:

       The Swadesh Darshan Scheme was launched by the Centre in 2014-15 for the integrated development of theme-based tourist circuits.

       Under the scheme, the Ministry of Tourism provides financial assistance to State Governments, Union Territory Administrations or Central Agencies for development of tourism infrastructure in the country.

       Some of the prominent circuits launched under this were the Buddhist tourist circle, Ambedkar Tourist Circle and the North-East Tourist Circle.